Adio Footwear is a skateboarding footwear and clothing company. Its name is pronounced "audio" or "ad-e-o". Industry veteran, Jim Stroesser, was named President of Adio in December, 2009 and moved the world headquarters from Vista, CA to Solana Beach, CA in January, 2010. The company released the "Going Forward" video series produced by Mike Metcalf featuring athletes Joey Brezenski, Jordan Hoffart, Ronnie Creager, Chris Troy, Anthony Schultz, Nick Tucker, Luis "Moose" De Los Reyes, Aldrin Garcia and Elliot Sloan. In 2010 Adio released a new technology series of shoes feauturing the SST (Specific Skate Technology) technology designed by industry veteran Marty Shadoan.